BEN ROSENFIELD
Digital Strategy & Creative Production
GW Hospital Lights of Life cover

Case Study

GW Hospital Lights of Life

Summary

I supported the digital storytelling of the GW Hospital Women’s Board’s Lights of Life event, creating a heartfelt hybrid experience that honored loved ones, celebrated healthcare workers, and transformed an annual tree lighting into a powerful moment of community, remembrance, and gratitude.

Role • Editor, Project Manager, Coordinator Event Storytelling • Hybrid Event, Nonprofit Fundraising, Tribute Programming Impact • Expanded reach and emotional resonance of a beloved annual tradition

Overview

Lights of Life is an annual tree lighting ceremony hosted by the GW Hospital Women’s Board that brings the community together to honor loved ones and recognize healthcare workers as modern-day heroes. The event blends reflection, music, poetry, and tribute into a meaningful seasonal tradition that supports patient programs through fundraising.

I worked as an editor and project manager to help translate this in-person experience into a compelling hybrid format, combining live and virtual components. The program included interviews with senior hospital leadership, performance highlights, animations, poetry, and custom visual storytelling that deepened the emotional impact and accessibility of the event.

Details

  • Role: Editor, Project Manager, and Coordinator overseeing content creation, production logistics, and storytelling execution for the event.
  • Scope:
    • Edited event programming including interviews, performances, and tribute segments
    • Coordinated with GW Hospital leadership and the Women’s Board
    • Managed production workflows for both virtual and in-person components
    • Integrated animations, poetry, and performance highlights into the final program
    • Ensured a cohesive tone that balanced reverence, gratitude, and celebration
  • Team:
    • GW Hospital Women’s Board
    • Hospital senior leadership and staff
    • Performers, speakers, and poets
    • Video editors, designers, and production crew
  • Impact:
    • Elevated a traditional tree lighting into a modern hybrid storytelling experience
    • Expanded the event’s reach beyond in-person attendees
    • Strengthened emotional connection to the Women’s Board’s mission
    • Supported fundraising efforts for patient programs
    • Preserved the warmth and intimacy of a deeply personal community tradition