Overview
The Mark Twain Prize is one of the highest honors in American comedy, and for more than ten years I partnered with the production team to shape the digital storytelling and marketing presence surrounding the event. My work focused on expanding the show’s reach beyond the live audience through red carpet arrivals, artist interviews, behind-the-scenes content, and custom show packages.
I collaborated with artists such as Adam Sandler, Kevin Hart, and Jon Stewart, and worked closely with partners including PBS, Netflix, and CNN to create content that supported both broadcast promotion and digital distribution while maintaining the prestige and personality of the event.
Details
- Role: Creative Producer and Project Manager overseeing digital storytelling and marketing content production surrounding the Mark Twain Prize.
- Scope:
- Produced red carpet coverage, artist interviews, and behind-the-scenes content
- Created promotional show packages and location-based storytelling
- Coordinated with broadcast partners including PBS, Netflix, and CNN
- Managed schedules, workflows, and on-site production logistics
- Maintained editorial consistency and brand alignment
- Team:
- Managed in-house production staff including camera crews, Steadicam operators, animators, and promotional producers
- Worked with editors, designers, and technical crews
- Collaborated with event production and broadcast teams
- Impact:
- Built and sustained a decade-long digital storytelling strategy around the Mark Twain Prize
- Expanded audience engagement through high-quality behind-the-scenes and promotional content
- Strengthened the event’s digital and marketing presence year over year
- Helped position the Mark Twain Prize as a premier, modern cultural event across platforms