Overview
Lunch Doodles with Mo Willems was created at the very beginning of COVID-19 as schools shut down and families were suddenly confined to their homes. Partnering directly with Mo Willems and his team, we launched a daily video series filmed from his home studio, giving children a creative outlet and a sense of connection during an uncertain and isolating time.
The series quickly became a phenomenon, trending at the top of YouTube for months and accumulating millions of views. It inspired countless kids to draw, imagine, and create, and sparked a massive wave of at-home content creation across cultural institutions. The project received national media attention, including features and mentions from Jimmy Fallon and Lin-Manuel Miranda, cementing its place as a defining creative response to the pandemic.
Details
- Role: Project Manager and Creative Producer. I coordinated directly with Mo Willems and his team, managed production workflows from a fully remote environment, and oversaw packaging, design, and delivery of the content.
- Scope:
- Partnered with Mo Willems to develop and launch the series
- Managed remote production during early pandemic conditions
- Oversaw graphic design and branding for the series
- Coordinated schedules, assets, approvals, and publishing
- Ensured consistent quality, tone, and visual identity across episodes
- Team:
- Mo Willems and his production team
- Kennedy Center digital and marketing teams
- Graphic designers and editors
- Distribution and platform partners
- Impact:
- One of the first major cultural institutions to launch home-based content during COVID
- Trending at the top of YouTube for several months
- Accumulated millions of views worldwide
- Inspired children stuck at home to create, draw, and imagine
- Sparked a broader trend of at-home digital programming
- Earned major national media attention, including mentions by Jimmy Fallon and Lin-Manuel Miranda