BEN ROSENFIELD
Digital Strategy & Creative Production
Art and Ideals: John F. Kennedy Exhibit cover

Case Study

Art and Ideals: John F. Kennedy Exhibit

Cinematic Summary

I helped shape and deliver the Kennedy Center’s first-ever permanent museum exhibit, transforming history into an immersive, living experience that connects President John F. Kennedy’s ideals, his love of the arts, and the origin story of the Kennedy Center through powerful audiovisual storytelling.

Role • Project Manager, AV Design Lead, Creative Vision Partner Experience Design • Immersive Media, Large-Scale AV Installations, Digital Storytelling Impact • First permanent museum exhibit at the Kennedy Center, redefining how visitors experience its history and mission

Overview

Arts & Ideals is a 7,500-square-foot immersive exhibition that uses President John F. Kennedy’s own words and legacy to explore the power of the arts in shaping culture, politics, and national identity. The exhibit tells the dual story of Kennedy’s presidency and how the Kennedy Center came to exist as a living memorial to his vision.

I served as a project manager overseeing the audiovisual design and execution, including large-scale video takeovers, immersive historical content, and interactive pillars centered on the Kennedy Center’s mission and ideals. Working with external AV partners, historians, and internal stakeholders, I helped translate complex history into an emotional, modern, and accessible experience for millions of visitors.

This exhibit became the first permanent museum installation in the Kennedy Center’s history, establishing a new standard for how the institution preserves and shares its story.

Details

  • Role: Project Manager and creative collaborator overseeing AV design, content coordination, and storytelling execution. I helped cast the vision for a permanent museum experience while managing production workflows, vendors, and technical design.
  • Scope:
    • Oversaw AV designs including immersive video takeovers
    • Directed content for mission-and-ideals pillars
    • Managed historical content about JFK and the founding of the Kennedy Center
    • Coordinated with external AV production partners
    • Helped shape the narrative vision for the Kennedy Center’s first permanent exhibit
    • Ensured consistency, accuracy, and emotional impact across all media
  • Team:
    • External AV design and production partners
    • Five consulting historians
    • Kennedy Center leadership and curatorial teams
    • Content creators, editors, and designers
  • Impact:
    • Established the Kennedy Center’s first permanent museum exhibit
    • Created a lasting tribute to JFK’s legacy and the Center’s mission
    • Educated new generations about Kennedy’s impact on the arts and American culture
    • Transformed archival history into an immersive, contemporary experience
    • Positioned the Kennedy Center as both a cultural institution and a storytelling destination