Overview
The Kennedy Center Honors is one of the highest cultural recognitions in the United States, spanning multiple iconic locations including the Kennedy Center, the White House, and the U.S. State Department. I partnered with the production team to build and manage the digital storytelling and marketing ecosystem surrounding the event, extending its reach far beyond the live broadcast.
My work included coverage of the White House reception, the State Department medallion ceremony, backstage moments, and artist interactions, along with the creation of promotional campaigns, social media strategy, and highlight videos that reached massive global audiences.
In parallel, I led the vision for a full logo and branding redesign for the Kennedy Center Honors, collaborating with the production company and a third-party design studio to modernize the visual identity while preserving the legacy and prestige of the event.
Details
- Role: Creative Producer and Project Manager overseeing digital storytelling, brand development, and marketing content production.
- Scope: Produced digital coverage of events at the White House and U.S. State Department, created backstage storytelling, oversaw social media strategy and promotional video campaigns, and directed the creative vision for a full logo and branding redesign.
- Team: In-house production staff including camera crews, editors, animators, and social producers; external production company; third-party branding and design studio; and event production teams across multiple venues.
- Impact: Generated hundreds of millions of views across social and digital platforms, modernized the visual identity of the Kennedy Center Honors, and expanded the global reach of the event through scalable digital storytelling.